Kuwait, 12 May 2019: As part of its ongoing Ramadan initiatives this year, Gulf Bank has launched its latest social media activation in recognition of the importance of maintaining a healthy lifestyle during the holy month. The community initiative, titled "Ten Minutes," consists of a series of short Instagram episodes highlighting unique tips on how viewers can live a healthier lifestyle by enhancing their nutrition, mental health, fitness, and general well-being in just ten minutes. The series is delivered by five chosen professionals in their fields: nutritionist Noura AlAskar; fitness and lifestyle instructor, Ms. Rana Al Omani; sports Medicine, physiotherapy and fitness specialist, Mr. Yousef Al Saleh; fitness coach, Mr. Ali Al-Adwani; and mental & well-being specialist, Dr. Mohammed Al-Suwaidan.

This initiative comes in the interest of public health, especially during the holy month of Ramadan, during which people are more preoccupied with work and social events. The community initiative urges people to take ten minutes out of their day to practice healthier habits and be more mindful of their physical and mental well-being.

Commenting on the initiative, Mr. Ahmed Al Ameer, Assistant General Manager at Gulf Bank, said: "At Gulf Bank, we are keen on using our social media channels to give back to our followers, and deliver messages that promote a healthier lifestyle. This year, we have collaborated with a number of local specialists across various health-related fields because we recognize the importance of both physical and mental well-being. We know how busy Ramadan can get, and we urge our followers to take ten minutes out of their day to place their health first. We hope this initiative will benefit our followers and we look forward to launching even more productive community initiatives."

To learn more about Gulf Bank’s “10 Minute” Ramadan social media initiative, you can follow the Gulf Bank Instagram account @Gulf_Bank