Music video was filmed on a traditional sailboat, referring to the Bank's logo

Kuwait, 22 February 2020: Gulf Bank's song for the national holidays has reached more than one million views across various social media channels. In celebration of the upcoming national holidays, the song’s lyrics also include the Bank's national holiday slogan, which translates to “Hold our flag high.” The song also features Gulf Bank’s new limited edition prepaid card, which features a unique Kuwaiti flag design that the Bank had launched to mark this special occasion.

The song, a contemporary mix sung by Kuwaiti artist Daffy, was received very positively among young listeners, who shared the song widely with their friends and peers. The music video features a traditional sailboat, a symbol referring to Gulf Bank’s logo. The music video also combines modern elements of art with Gulf Bank’s heritage and Kuwaiti history. The video, which featured old sailors and pearl divers among glittering oysters and pearls, gives viewers a glimpse of an important time period in Kuwaiti history. To further encourage viewers to share the song and for the first time in Kuwait, the song was also posted on the popular video-sharing social networking service TikTok, inspiring both adults and children to show off their best dance moves as they attempted the song’s dance challenge.

Commenting on the record number of views that the song has reached to date, Ms. Najla Al-Essa, the Assistant General Manager of Marketing at Gulf Bank, said: “This year, we wanted to launch a song for the youth, by the youth. That is why we partnered with a wonderful team of Kuwaiti content creators, headed by artist Daffy, to create a song that would resonate among people of all cultures in Kuwait. We would like to thank everyone who participated in creating this song, which has now reached over one million views across various social media channels, and we look forward to always providing the best for our beloved Kuwait."

It is worth noting that Gulf Bank had released a limited edition prepaid card in celebration of the upcoming National Day holidays. The new and exclusive prepaid card, whose design reflects the Kuwaiti flag, is designed to echo the sentiments of Kuwait’s National & Liberation Day holidays and is available for free to all Gulf Bank’s customers.