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02/11/2021

Gulf Bank continues to improve and develop the customer experience

and receives the award for “Best Innovation in Customer Experience” at the Future Enterprise Awards 2021

Kuwait, 02 November 2021: Gulf Bank announced that it received the “Best Innovation in Customer Experience” award at the Future Enterprise Awards 2021, which took place in the last week of GITEX 2021.

This award was granted to Gulf Bank in recognition of its efforts to enhance customer experience through the different channels. Gulf Bank has rece announced the launch of a revolutionary new feature, enabling customers to open bank accounts in just under a minute, via the Bank’s website or mobile application.

The launch of the new feature marks the beginning of a new era of digital banking services for Gulf Bank’s customers, as opening an account with Gulf Bank is now the simplest and fastest account registration process in Kuwait. The feature is available for all types of bank accounts at Gulf Bank, and is available to all customer segments, and both individuals and corporations. Gulf Bank is constantly striving to provide simpler, more convenient and more secure banking services compared to the traditional banking experience. The new initiative is only the beginning of Gulf Bank’s digital and technological transformation and is part of the Bank’s new strategy to give customers the option of conducting their banking transactions anytime, anywhere — be it from the comfort of home or the office.

In an effort to further enhance customer satisfaction, Gulf Bank underwent major systems enhancements, effectively providing customers with a more tailored banking experience. Gulf Bank customers are now more likely to have products recommended to them based on their profiles and preferences. As part of these efforts, the Bank also shifted its focus to customers residing outside of Kuwait, improving their banking experience through the various channels available to them.

General Manager of the Retail Banking Group at Gulf Bank, Mr. Mohammed Al-Qattan, said: “We are pleased with this recognition for our work and our continuous efforts to improve the customer experience. At Gulf Bank, we are always keen to provide an unparalleled banking experience to customers, while achieving the highest levels of flexibility in service and the availability of transactions across various digital means to facilitate the lives of our customers and respond to their needs. We promise customers more innovations during the next phase to make Gulf Bank the bank of the future.”

Gulf Bank’s new strategy is based on a comprehensive digital transformation, and aims to assert the Bank’s pioneering position as the leading Kuwaiti Bank of the Future. After wrapping up multiple successes and achievements on the operational front which, in turn, have created increased value for shareholders and allow the Bank to turn to the future, laying down a new strategy, providing customers with simple and innovative services in order to facilitate customers’ lives and achieve sustainable growth.

Gulf Bank’s new strategy aims to provide customers with an unprecedented banking experience in Kuwait, based on digital transformation processes already underway both at the customer service level and internal operations level. One of the key pillars of Gulf Bank’s 2025 strategy is the investment in integrated technological solutions, a transformation which will be tangible to all those who are connected with Gulf Bank.

Gulf Bank's vision is to be the leading Kuwaiti Bank of the Future. The Bank is constantly engaging and empowering its employees as part of an inclusive and diversified workplace in recognition of every employee’s role in delivering customer excellence and serving the community at large. With its extensive network of branches and innovative digital services, Gulf Bank is able to give its customers the choice of how and where to conduct their banking transactions, all while ensuring a simple and seamless banking experience.

Gulf Bank is committed to maintaining a robust sustainability program at the community, economic, and environmental levels through sustainability initiatives that are strategically selected to benefit both the country and the Bank. The Bank also supports Kuwait Vision 2035 “New Kuwait” and works with various relevant parties to achieve it.

Qattan and GB team

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