Concludes Seven Weeks of On-Campus Activation Through “Make a Move”

As part of its sustained commitment to supporting youth development and fostering a culture of financial empowerment among the younger generation, Gulf Bank has successfully concluded its role as the Silver Sponsor of the Make a Move initiative, a program spanned seven weeks and engaged students across Kuwait’s major universities through a series of athletic competitions, recreational activities, and youth-centered experiences designed to promote well-being, confidence, and community engagement.

Running from 29 October to 10 December 2025 at an average of two universities per week, the initiative provided Gulf Bank with a strategic platform to directly connect with students and strengthen financial literacy within the academic environment. The Bank’s interactive booth served as a dynamic hub where students were encouraged not only to participate in sports and wellness activities but also to explore how smart financial choices early in life can support their long-term goals.

Throughout the tour, Gulf Bank showcased the red Youth Account and the red Plus prepaid card—two flagship offerings designed for university and college students. These solutions empower young customers to build foundational financial skills by providing tools that help them track spending, plan budgets, and make informed decisions about managing their resources. Students expressed strong interest in the practical features of both products, such as prepaid card control, exclusive partner offers, purchase rewards, and invitations to curated events that enhance their lifestyle and align with their personal aspirations.

The red Account represents a core pillar of Gulf Bank’s youth strategy, offering a suite of benefits that go beyond traditional banking. By integrating rewards, entertainment, and experiential learning, the account encourages financial responsibility in a way that resonates with today’s fast-moving and digitally engaged generation. Meanwhile, the red Plus prepaid card provides an accessible and secure payment tool that helps young people gain real-world financial experience under a structured and safe framework.

During its multiple on-campus engagements, Gulf Bank’s dedicated sales team emphasized the importance of financial literacy as a life skill highlighting how early awareness of budgeting, savings, and responsible spending can positively influence students’ academic journeys and future careers. The Bank also reinforced its commitment to supporting youth-driven initiatives that contribute to building a more informed, resilient, and opportunity-ready society.

This initiative forms part of Gulf Bank’s broader youth strategy, which aims to build lasting relationships with young customers, understand their evolving expectations, and deliver products and services that support their progress. By engaging directly with students in their educational environment, the Bank continues to solidify its role as a partner in their growth, offering them financial tools that adapt to their ambitions and lifestyles.

Gulf Bank further affirmed its commitment to nurturing young Kuwaiti talent across various fields; athletic, academic, artistic, and entrepreneurial. This aligns with the Bank’s long-standing dedication to community sustainability and its belief in empowering emerging leaders who will shape Kuwait’s future.