As part of its sustainability and social responsibility efforts, and in cooperation with the “Kiswa” Association.

Gulf Bank has announced the launch of a nationwide clothes collection campaign on 25 February, in celebration of Kuwait’s National and Liberation Days and the Holy Month of Ramadan. With these national and spiritual occasions coinciding this year, the Bank considered this a meaningful opportunity to introduce a large-scale community initiative that reflects the shared values of unity, generosity, compassion, and social responsibility deeply rooted in Kuwaiti society.

The campaign will be launched at the Bank’s headquarters in cooperation with Kiswa Charity Association and will commence at 12:00 midnight on 25 February. It forms part of Gulf Bank’s Ramadan program under the theme “Our Traditions Always Bring Us Together” and extends the humanitarian message of its Ramadan campaign “A Piece of Me,” reinforcing the Bank’s commitment to translating its values into meaningful community action.

The initiative aims to mobilize individuals, families, institutions, and corporate partners across the country to participate in a collective act of giving. It focuses on collecting clothes, blankets, bed sheets, towels, and other essential household textile items, as part of Gulf Bank’s integrated approach to social development, environmental stewardship, and sustainable impact.

Through this initiative, donated items will be distributed to underprivileged families and individuals in need, while recyclable materials will be processed and repurposed in a responsible manner to benefit the same communities. In collaboration with specialized third-party service providers, all collected items will be professionally cleaned, sorted, categorized, and organized according to the highest quality and safety standards. This structured process ensures that every contribution is handled with care, transparency, and respect, preserving the dignity of beneficiaries and maximizing the social value of each donation.

The campaign aims to achieve both humanitarian and environmental impact. New and usable items will be distributed directly to families in need, while recyclable materials will be converted into financial returns that will be donated to charitable organizations, ensuring that every contribution generates meaningful and sustainable benefit.

In addition, Gulf Bank is seeking, through this initiative, to register a Guinness World Record for the largest clothes collection campaign in the world. This ambitious objective reflects the Bank’s commitment to institutionalizing the culture of giving and motivating society to actively engage in volunteer and charitable initiatives with long-term impact.

Gulf Bank emphasized that the campaign reflects the principles of solidarity, empathy, and shared responsibility that define Kuwaiti culture, particularly during Ramadan and national celebrations. By aligning this initiative with these significant occasions, the Bank seeks to reinforce a culture of giving that extends beyond seasonal initiatives and becomes an integral part of everyday community life. The Bank is therefore calling on individuals, families, institutions, and corporate partners to actively participate and support this nationwide movement of generosity.

In this context, Gulf Bank is also donating all items used in its Ramadan TV commercial “A Piece of Me” to support this drive, further strengthening the connection between its communication message and tangible community action. This integration reflects the Bank’s commitment to ensuring that its marketing and corporate communications efforts translate into measurable social impact.

This campaign forms part of Gulf Bank’s comprehensive strategy to embed social responsibility, sustainability, and environmental awareness across its operations and stakeholder engagement frameworks. Over the years, the Bank has consistently launched and supported humanitarian initiatives, charitable programs, and volunteer activities throughout Ramadan and across the year. It has also actively encouraged employee participation in community service, recognizing that social responsibility is a shared institutional value rather than a standalone activity.

Furthermore, the drive supports broader national objectives related to waste reduction, recycling, and responsible consumption. By promoting the reuse and repurposing of textile materials, the campaign contributes to minimizing environmental impact while simultaneously addressing social needs. This dual focus underscores Gulf Bank’s belief that sustainable development requires an integrated approach that balances economic growth, social inclusion, and environmental protection.

Gulf Bank expects strong engagement from all segments of society, reflecting the growing public awareness of sustainability practices and community solidarity in Kuwait. The Bank views this campaign as an opportunity to strengthen partnerships with charitable organizations, service providers, and community stakeholders, while reinforcing trust and long-term relationships with customers and the wider public.

Through this nationwide initiative, Gulf Bank continues to strengthen its position as a leading financial institution that plays an active role in national development and social progress. By bringing together individuals and organizations around a shared purpose, the Bank aims to create a lasting positive impact that extends well beyond the campaign period.

Members of the public are invited to join Gulf Bank on 25 February, starting from 12:00 midnight, and take part in this collective act of giving, contributing to a meaningful initiative that celebrates Kuwait’s national spirit, reinforces the values of Ramadan, and reflects the true essence of community partnership and shared responsibility.