New program supports young customers from their first student allowance through graduation and the transition to a salary account

For many young people, the journey toward financial independence begins with their first student allowance and continues well beyond graduation. Recognizing the importance of supporting them at every stage, Gulf Bank has launched ‘red’y to impress’, a new marketing program designed to make youth banking more rewarding, relevant and closely connected to their evolving lifestyles.

The program brings together two of Gulf Bank’s internationally recognized propositions: red, winner of the Best Gen Z Product of the Year award, and Gulf Points, winner of the Best Loyalty and Rewards Program award. Together, they provide young customers with savings opportunities, everyday benefits, exclusive rewards and financial planning tools, beginning with the transfer of a student allowance and the issuance of a red Plus prepaid card, and continuing through graduation and the transition to a salary account.

Under the new offer, young customers who transfer their student allowance and obtain a red Plus card will receive the card free of charge for five years, along with 20,000 welcome Gulf Points through Gulf Points (equivalent to KD60), Kuwait’s most rewarding loyalty program. They will also enjoy a KD 10 Trolley voucher and a range of exclusive offers from Oula and Trolley.

Existing red customers who issue a red Plus prepaid card will receive 5,000 welcome points, 50% off two cinema tickets every day at VOX Cinemas and Cinescape and starting in August a 50% discount on Talabat every Monday.

The journey continues after graduation. Graduates will receive an immediate gift of 5,000 points when their graduation allowance is credited, followed by a further 20,000 points when they convert their red account into a salary account and obtain a complimentary credit card.

To mark the launch of ‘red’y to impress’, Gulf Bank’s sales team has welcomed visitors at a dedicated booth in Khiran Mall last weekend. The activation brings the program’s youthful spirit to life through competitions, entertainment activities, a photo corner and a dedicated sales area where visitors can learn more about the Bank’s youth-focused products and services. Visitors also have the opportunity to enter a draw to win a red kayak.

Alongside the entertainment, Gulf Bank is placing financial awareness at the heart of the experience. A dedicated section of the booth is helping visitors better understand the risks of financial fraud, as part of the Bank’s ongoing support for the “Let’s Be Aware” banking awareness campaign.

At the heart of ‘red’y to impress’ is the red plus card, designed specifically for young customers and added to the Gulf Points program at the end of last year. The move positioned it among the most rewarding youth banking cards in Kuwait and reflects Gulf Bank’s continued commitment to developing innovative financial solutions that evolve with the ambitions, needs and lifestyles of a new generation.

As part of its continuous support for young Kuwaiti talents, Gulf Bank collaborated with Kuwaiti designer Lama Al-Jalal for all the campaign’s designs, which reflect the identity of Gulf Bank and Kuwaiti society with an attractive youthful touch.

Its inclusion in Gulf Points has also transformed the way young customers experience everyday spending. Cardholders earn five points for every KD 1 spent in Kuwait and ten points for every KD 1, or its equivalent in foreign currency, spent abroad, adding further value to travel, shopping and daily purchases around the world.

Gulf Points is one of Kuwait’s fastest-growing and most comprehensive loyalty programs. Customers earn points whenever they use their credit cards, including the red Plus prepaid card, and can redeem them easily through the Gulf Bank mobile application. Redemption options include an innovative eStore where customers can purchase a wide range of products with points, share points with family and friends, convert points into cashback, or use them to book flights, hotels and car rentals worldwide.