Supporting informed education choices and responsible money management

Gulf Bank announced its sponsorship of the sixth edition of the Derasti Exhibition, taking place from November 9 to 12 at the Kuwait International Fairgrounds in Mishref. The Bank’s participation combines support for students’ educational aspirations with financial awareness and banking services tailored to young people.

Held under the patronage and in the presence of His Excellency Eng. Sayed Jalal Sayed Abdul Mohsen AlTabtabaei, Minister of Education, the exhibition brings together more than 100 local and international universities, training institutes, and educational service providers. Students and parents can explore academic programs and speak directly with representatives about the options available. Involving parents in these discussions can also help families assess the options together and support students through the transition from school to higher education.

During his visit to Gulf Bank’s booth, the minister was welcomed by Najla Aleisa, Chief Marketing Officer at Gulf Bank.

Aleisa outlined the Bank’s commitment to education and youth development, emphasizing that financial literacy is a strategic investment in Kuwait’s future workforce. She explained that Gulf Bank’s role extends beyond providing banking services to helping young people develop the financial judgment to make informed choices and pursue their education and career ambitions. She highlighted the importance of connecting education with practical financial knowledge, strengthening individual independence while preparing young people to contribute to Kuwait’s economic development.

Financial awareness is a central part of the Bank’s participation. In support of the “Let’s Be Aware” (Diraya) campaign, launched by the Central Bank of Kuwait in cooperation with the Kuwait Banking Association, Gulf Bank representatives are sharing guidance on saving, financial planning, and the safe use of banking cards and digital services. These discussions encourage young people to develop responsible money management habits as they begin managing their own finances. For students beginning to manage an allowance or their own account, these habits can provide a practical foundation for greater financial independence.

At the Gulf Bank booth, visitors can learn about the red account and banking services designed for young customers. The team is highlighting how the Bank’s digital services can help students manage everyday transactions conveniently and take a more active role in managing their finances.

The red Plus prepaid card offers discounts across shopping, dining, and entertainment, while allowing customers to load the amount they choose to help manage their spending. Cardholders can also earn Gulf Points on their purchases and redeem them through options including cashback, electronic vouchers, and the Gulf Points online store.

Gulf Bank’s support for Derasti forms part of its wider commitment to education, youth development, and national talent. Through partnerships with institutions focused on developing young people, alongside training and employment opportunities, the Bank seeks to help Kuwaitis build the skills and experience needed for their careers. This work complements its efforts to strengthen financial awareness and provide banking services that respond to young people’s evolving needs.